Theory and practice of intellectual property
№ 3 / 2026
ISSN (Print) 2308-0361
ISSN (Online) 2519-2744
PDF (Ukrainian)DOI: https://doi.org/10.33731/tpip.2026.3.14
Submitted 2026-07-31
Accepted 2026-08-24
Published 2026-09-10
Protection of intellectual property rights against unfair competition: the role of competition advocacy and business awareness
Olha Kronda
PhD (Law), Associate Professor,
Associate Professor of the Department of Intellectual Property and Information Law
of Educational and Scientific Institute of Law,
Taras Shevchenko National University of Kyiv
Kyiv, Ukraine
https://orcid.org/0000-0002-8039-1763
Abstract
The article examines the role of increasing business awareness of the Antimonopoly Committee of Ukraine’s powers as a preventive mechanism for protecting intellectual property rights against unfair competition. It is substantiated that in today’s knowledge- and innovation-based economy, the effective protection of intangible assets requires not only the improvement of legal mechanisms but also the development of a culture of fair competition and an appropriate level of legal awareness among business entities. The study analyzes the recommendations of the United Nations Conference on Trade and Development Secretariat and the findings of the UK Competition and Markets Authority on business awareness of competition law. The article demonstrates that competition advocacy should be regarded not merely as an information and communication activity of a competition authority, but as a strategic instrument of public policy aimed at preventing competition law violations, strengthening intellectual property rights protection, and enhancing the competitiveness of Ukrainian businesses. The study also proposes directions for improving public policy in the field of competition advocacy and increasing the legal awareness of business entities.
Keywords: intellectual property, unfair competition, protection of intellectual property rights, competition law, Antimonopoly Committee of Ukraine, competition advocacy, European integration
References
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