Theory and practice of intellectual property
№ 2 / 2019

ISSN (Print) 2308-0361
ISSN (Online) 2519-2744

DOI: https://doi.org/10.33731/22019.167298

Published      2019-05-16

Franchising: foreign experience

Evheniia Nedohibchenko
Ukraine

Abstract
The article investigates the concept of franchising and its elements according to the national legislation of Great Britain, the USA and France as example. Determines the structure of the franchising agreement and its place among other similar agreements. Investigates the specific features of its protection and protection of intellectual property objects rights, as a component of a franchise contract. The author gives impressive statistical data indicating the effective work of franchisors and their positive impact on the economy of the states. The article proves the need to protect intellectual property rights: trade mark, know-how, trade secrets, which take place in a franchise contract. In the conclusions, the author notes that the franchising agreement consists of a package of contracts: a preliminary agreement on disclosure of information and a franchise agreement, which significantly distinguishes it from the contract of commercial concession, which exists in the legislation of Ukraine, know-how, trade secrets, which take place in a franchise contract. In the conclusions, the author notes that the franchising agreement consists of a package of contracts: a preliminary agreement on disclosure of information and a franchise agreement, which significantly distinguishes it from the contract of commercial concession, which exists in the legislation of Ukraine.

Keywords: franchising, small business, franchising agreement

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