![\"\"](\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-734x1024.jpg\")
<\/figure>\n\n\n\nTheory and practice of intellectual property
\u2116 6 \/ 2020<\/p>\n\n\n\n
ISSN (Print) 2308-0361
ISSN (Online) 2519-2744<\/p>\n\n\n\n
![\"\"](\"https:\/\/test.inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png\"){kind=icon}
PDF (Ukrainian)<\/a><\/div>\n<\/div>\n\n\n\nDOI: https:\/\/doi.org\/10.33731\/12021.234192<\/a><\/p>\n\n\n\n Published \u00a0\u00a0\u00a0\u00a0\u00a02020-12-01<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n<\/div>\n\n\n\n \u0421ombating unfair registrations and using means of individualization in the conditions of digital transformation<\/strong><\/p>\n\n\n\n Gennadii Androshchuk<\/strong> <\/p>\n\n\n\n Abstract Keywords: <\/strong>intellectual property, unfair competition, means of individualization, valuation, squatter, losses, digital transformation, artificial intelligence<\/p>\n\n\n\n References<\/strong><\/p>\n\n\n\n Paul Daugherty The post-digital era is coming: Are you ready? \u041f\u0440\u043e \u0441\u0445\u0432\u0430\u043b\u0435\u043d\u043d\u044f \u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u0442\u0430 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u043d\u0430 2018\u20132020 \u0440\u043e\u043a\u0438 \u0442\u0430 \u0437\u0430\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u043b\u0430\u043d\u0443 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u0449\u043e\u0434\u043e \u0457\u0457 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 : \u0440\u043e\u0437\u043f\u043e\u0440\u044f\u0434\u0436\u0435\u043d\u043d\u044f \u041a\u0430\u0431\u0456\u043d\u0435\u0442\u0443 \u041c\u0456\u043d\u0456\u0441\u0442\u0440\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 17 \u0441\u0456\u0447\u043d\u044f 2018 \u0440. \u2116 67-\u0440. \u0423\u043b\u044c\u044f\u043d\u043e\u0432\u0430 \u0415. \u0412. \u0421\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043a \u00ab\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044c\u043d\u044b\u0439\u00bb \u0430\u043a\u0442\u0438\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a \u0413. \u041e. \u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u0440\u0443\u0448\u0435\u043d\u044c \u043f\u0440\u0430\u0432 \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u043d\u0456 \u0437\u043d\u0430\u043a\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u0454. \u0406\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0430 \u0432\u043b\u0430\u0441\u043d\u0456\u0441\u0442\u044c \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. 2020. \u2116 1. \u0421. 56\u221257.<\/p>\n\n\n\n Trademark infringement rising year-on-year, says CompuMark report. World Intellectual Property Indicators: Filings for Patents, Trademarks, Industrial Designs Reach Record Heights in 2019. \u0413\u0435\u043d\u043d\u0430\u0434\u0456\u0439 \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a. \u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 Best Global Brands 2020. Martin Armstrong, The Age of the Tech Giants. \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a \u0413. \u0410. \u041e\u0445\u0440\u0430\u043d\u0430 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432 \u041a\u0438\u0442\u0430\u0435: \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438. \u041d\u0430\u0443\u043a\u0430 \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457. 2010. \u0422. 6. \u2116 1. \u0421. 81\u2212101.<\/p>\n\n\n\n \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a \u0413. \u041e. \u041d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043d\u0438\u043a\u0430: \u0430\u043d\u0430\u043b\u0456\u0437 \u0437\u0430\u0440\u0443\u0431\u0456\u0436\u043d\u043e\u0457 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043f\u0440\u0430\u0432\u043e\u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f. \u0421\u0443\u0434\u043e\u0432\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u043e\u0431\u2019\u0454\u043a\u0442\u0456\u0432 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456: \u0442\u0435\u043e\u0440\u0456\u044f \u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 : \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442. \u0437\u0431\u0456\u0440\u043d. ; \u041d\u0414\u0406 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456 \u041d\u0410\u041f\u0440\u041d \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u0412\u0438\u043f\u0443\u0441\u043a 6. \u041a\u0438\u0457\u0432 : \u0406\u043d\u0442\u0435\u0440\u0441\u0435\u0440\u0432\u0456\u0441, 2020. \u0421. 15\u221224.<\/p>\n\n\n\n Paolo Beconcini China Trademark Office Attempts to Curb Bad Faith Filings. Amendments to China’s Trademark Law will be implemented on November 1, 2019 CCPIT Patent & Trademark Law Office. China IP cases surge amid US complaints, Beijing push for technology self-reliance. The Revised PRC Anti-Unfair Competition Law Took Effect on April 23, 2019. Steve Brachmann USPTO to Propose Rule Requiring Foreign Trademark Applicants to Use U.S. Licensed Attorneys to File Documents. Muireann Bolger Record TM filings at the USPTO\u2014but do they conceal a darker picture? \u0413\u0435\u043d\u043d\u0430\u0434\u0456\u0439 \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a. \u0417\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0446\u0456 \u0421\u0428\u0410 \u043f\u043e\u043a\u043b\u0430\u0434\u0430\u044e\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0437\u0430 \u043a\u043e\u043d\u0442\u0440\u0430\u0444\u0430\u043a\u0442\u043d\u0456 \u0442\u043e\u0432\u0430\u0440\u0438 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0435-\u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457. \u0414\u0435\u043c\u0447\u0435\u043d\u043a\u043e \u0422. \u0421. \u041d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043d\u0438\u043a\u0430 \u0443 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0441\u0442\u0432\u0456 \u043f\u0440\u043e \u0442\u043e\u0432\u0430\u0440\u043d\u0456 \u0437\u043d\u0430\u043a\u0438 : \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u044f. \u041a\u0438\u0457\u0432 : \u041b\u0430\u0437\u0443\u0440\u0438\u0442-\u041f\u043e\u043b\u0456\u0433\u0440\u0430\u0444. 2008. 94 \u0441.<\/p>\n\n\n\n John McElwaine Tackling bad faith registration of domain names in a fast-changing landscape. WIPO launches free AI trademark search tool for brand. \u0413\u0435\u043d\u043d\u0430\u0434\u0456\u0439 \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a. \u0421\u0456\u043d\u0433\u0430\u043f\u0443\u0440 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0432 \u043f\u0435\u0440\u0448\u0438\u0439 \u0432 \u0441\u0432\u0456\u0442\u0456 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0439 \u0434\u043e\u0434\u0430\u0442\u043e\u043a \u0434\u043b\u044f \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0457 \u0442\u043e\u0440\u0433\u043e\u0432\u0438\u0445 \u043c\u0430\u0440\u043e\u043a. \u0411\u043e\u0434\u0435\u043d\u0433\u0430\u0443\u0437\u0435\u043d \u0413. \u041f\u0430\u0440\u0438\u0437\u044c\u043a\u0430 \u043a\u043e\u043d\u0432\u0435\u043d\u0446\u0456\u044f \u0437 \u043e\u0445\u043e\u0440\u043e\u043d\u0438 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456 : \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440 \/ \u043f\u0435\u0440\u0435\u043a\u043b\u0430\u0434 \u0437 \u0430\u043d\u0433\u043b., \u043f\u0435\u0440\u0435\u0434\u043c\u043e\u0432\u0430, \u043d\u0430\u0443\u043a\u043e\u0432\u0430 \u0440\u0435\u0434. \u0413. \u041e. \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a\u0430. \u041a\u0438\u0457\u0432 : \u041f\u0430\u0440\u043b\u0430\u043c\u0435\u043d\u0442\u0441\u044c\u043a\u0435 \u0432\u0438\u0434\u0430\u0432\u043d\u0438\u0446\u0442\u0432\u043e, 2018. 264 \u0441.<\/p>\n\n\n\n \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a \u0413. \u041e. \u041f\u0440\u0430\u0432\u043e\u0432\u0430 \u043e\u0445\u043e\u0440\u043e\u043d\u0430 \u0444\u0456\u0440\u043c\u043e\u0432\u0438\u0445 \u043d\u0430\u0439\u043c\u0435\u043d\u0443\u0432\u0430\u043d\u044c. \u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u044f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0441\u0442\u0432\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u041a\u0438\u0457\u0432 : \u0406\u043d-\u0442 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0441\u0442\u0432\u0430 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, 1996. \u0421. 249\u2212251.<\/p>\n\n\n\n \u0411\u043e\u0448\u0438\u0446\u044c\u043a\u0438\u0439 \u042e. \u041b., \u041a\u043e\u0437\u043b\u043e\u0432\u0430 \u041e. \u041e., \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a \u0413. \u041e. \u041a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0456 \u043d\u0430\u0439\u043c\u0435\u043d\u0443\u0432\u0430\u043d\u043d\u044f: \u043d\u0430\u0443\u043a.-\u043f\u0440\u0430\u043a\u0442. \u0432\u0438\u0434. \/ \u0437\u0430 \u0437\u0430\u0433. \u0440\u0435\u0434. \u042e. \u0421. \u0428\u0435\u043c\u0448\u0443\u0447\u0435\u043d\u043a\u0430. \u041a\u0438\u0457\u0432 : \u042e\u0440\u0438\u0434\u0438\u0447\u043d\u0430 \u0434\u0443\u043c\u043a\u0430, 2006. 216 \u0441.<\/p>\n\n\n\n![\"\"](\"https:\/\/inprojournal.org\/wp-content\/uploads\/2025\/11\/CC-2.png\")
<\/figure>\n\n\n\n
Ukraine
https:\/\/orcid.org\/0000-0003-0781-9740<\/a><\/p>\n\n\n\n
<\/strong>The article examines the economic, legal and institutional aspects of combating unfair registration and use of means of individualization (trademarks, brand names, geographical indications, domain names) in the context of digital transformation. The formation of theoretical and methodological and methodological foundations for the protection of the rights of their owners, improving the efficiency of experts of intellectual property agencies, law enforcement agencies, tools for digital search and use of artificial intelligence (AI) to ensure the effectiveness of the institution of individualization. The economic and legal aspects of foreign (in the jurisdictions of China, USA, EU) and domestic legislative and law enforcement practices to combat the phenomenon of unfair registration and use of personalization, digital search tools and the use of AI are analyzed. It is shown that over the next five years, 30 to 50% of product searches will be by voice rather than text, so the impact of AI on the way a product is purchased will have significant economic and legal implications for individualization legislation. The means of counteracting unscrupulous applicants in the USA have been studied. The U.S. Patent and Trademark Office (USPTO) has developed rules under which foreign applicants and trademark owners must be represented by a U.S. licensed attorney when filing trademark applications with the USPTO. Emphasis is placed on the introduction of legislative liability of e-commerce platforms for counterfeit goods. The analysis of the last changes in the legislation of Ukraine on protection of trade marks is carried out. It is shown that the new rules change the approaches to registration and protection of trademarks, create the possibility of their fair use. Digitalization, transition to e-document circulation in the Customs Register, improvement of the procedure for destruction of counterfeit goods are important anti-corruption steps in the activities of Ukrainian customs in the context of digital transformation of the economy.<\/p>\n\n\n\n
https:\/\/www.accenture.com\/us-en\/blogs\/technology-innovation\/daugherty-digital-transformation<\/a><\/p>\n\n\n\n
https:\/\/zakon.rada.gov.ua\/laws\/show\/67-2018-%D1%80<\/a><\/p>\n\n\n\n
http:\/\/ipcmagazine.ru\/legal-issues\/means-of-individualization-as-a-material-asset-of-a-company<\/a><\/p>\n\n\n\n
http:\/\/www.prnewswire.com\/news-releases\/trademark-infringement-rising-year-on-year-says-compumark-report-300986014.html<\/a><\/p>\n\n\n\n
https:\/\/www.wipo.int\/pressroom\/ en\/articles\/2019\/article_0012.html<\/a><\/p>\n\n\n\n
https:\/\/yur-gazeta.com\/golovna\/reyting-svitovih-brendiv-best-global-brands-2020.html<\/a><\/p>\n\n\n\n
https:\/\/www.statista.com\/chart\/22677\/the-age-of-the-tech-giants\/<\/a><\/p>\n\n\n\n
http:\/\/www.ipwatchdog.com\/2019\/03\/07\/china-trademark-office-attempts-curb-bad-faith-filings\/id=107062\/<\/a><\/p>\n\n\n\n
https:\/\/www.lexology.com\/library\/detail.aspx?g=c4d04dde-9f47-48ba-b862-07fb4de98bfa<\/a><\/p>\n\n\n\n
https:\/\/www.scmp.com\/economy\/global-economy\/article\/3086313\/china-ip-cases-surge-amid-us-complaints-beijing-push<\/a><\/p>\n\n\n\n
https:\/\/www.lexology.com\/library\/detail.aspx?g=28800923-860e-4e9c-b04f-4852a7cd0baa<\/a><\/p>\n\n\n\n
http:\/\/www.ipwatchdog.com\/2018\/11\/03\/uspto-rule-require-foreign-trademark-applicants-u-s-licensed-attorneys\/id=102872\/<\/a><\/p>\n\n\n\n
https:\/\/www.worldipreview.com\/article\/record-tm-filings-at-the-uspto-but-do-they-conceal-a-darker-picture?utm_source=02.+WIPR&utm_campaign=43415a17ef-WIPR_Digital_Newsletter_30012020_COPY_01&utm_medium=email&utm_term=0_d4c85a86a7-43415a17ef-27898587<\/a><\/p>\n\n\n\n
https:\/\/yur-gazeta.com\/golovna\/zakonodavci-ssha-pokladayut-vidpovidalnist-za-kontrafaktni-tovari-na-platformi-ekomerciyi.html<\/a><\/p>\n\n\n\n
https:\/\/www.wipo.int\/wipo_magazine\/en\/2019\/06\/article_0006.html<\/a><\/p>\n\n\n\n
http:\/\/www.ciplawyer.cn\/html_e\/Trademark\/20190404\/141684.shtml<\/a><\/p>\n\n\n\n
http:\/\/yur-gazeta.com\/golovna\/singapur-predstaviv-pershiy-v-sviti-mobilniy-dodatok-dlya-reestraciyi-torgovih-marok.html<\/a><\/p>\n\n\n\n