{"id":9761,"date":"2026-02-01T22:54:19","date_gmt":"2026-02-01T20:54:19","guid":{"rendered":"https:\/\/inprojournal.org\/?page_id=9761"},"modified":"2026-02-03T21:27:12","modified_gmt":"2026-02-03T19:27:12","slug":"2020-6-6","status":"publish","type":"page","link":"https:\/\/inprojournal.org\/en\/2020-6-6\/","title":{"rendered":"2020-6-6"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" src=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-734x1024.jpg\" alt=\"\" class=\"wp-image-3609\" style=\"width:217px;height:302px\" srcset=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-734x1024.jpg 734w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-215x300.jpg 215w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-768x1071.jpg 768w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-1101x1536.jpg 1101w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-1468x2048.jpg 1468w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-scaled.jpg 1835w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Theory and practice of intellectual property<br>\u2116 6 \/ 2020<\/p>\n\n\n\n<p class=\"has-small-font-size\">ISSN (Print) 2308-0361<br>ISSN (Online) 2519-2744<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\" style=\"font-size:10px\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color has-custom-font-size wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1QLw9SO7IcFvTW8Yse_JbOXK6KEuCeWvl\/view\" style=\"border-radius:10px;font-size:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"14\" height=\"14\" class=\"wp-image-362\" style=\"width: 14px;\" src=\"https:\/\/test.inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png\" alt=\"\" srcset=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png 512w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-300x300.png 300w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-150x150.png 150w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-450x450.png 450w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-106x106.png 106w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-80x80.png 80w\" sizes=\"auto, (max-width: 14px) 100vw, 14px\" \/> PDF (Ukrainian)<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">DOI: <a href=\"https:\/\/doi.org\/10.33731\/62020.233959\">https:\/\/doi.org\/10.33731\/62020.233959<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\">Published \u00a0\u00a0\u00a0\u00a0\u00a02020-12-01<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2025\/11\/CC-2.png\" alt=\"\" class=\"wp-image-6960\" style=\"width:131px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>The series of trademarks: theory, legislation, law enforcement<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Nataliia Myronenko<\/strong><br>Ukraine<br><a href=\"https:\/\/orcid.org\/0000-0003-0220-988X\">https:\/\/orcid.org\/0000-0003-0220-988X<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Abstract<br><\/strong>The article, based on the analysis of the doctrine of intellectual property law, legislation of Ukraine, law enforcement practice, examines the state and prospects of providing legal protection of a series of trademarks. To overcome the existing gap in the legislation of Ukraine, the need to amend the Law of Ukraine \u00abOn Protection of Rights to Marks for Goods and Services\u00bb is justified. It is proposed to define \u00aba series of marks as a set of trademarks belonging to one owner of interdependent rights, interconnected by the presence of the same dominant verbal, figurative or combined element, having phonetic and semantic similarity, and may also bear minor graphic differences that do not change the essence of the trademarks. The lack of definition of the term \u00abdominant element\u00bb in the legislation is emphasized. Based on the provisions of the philosophy and doctrine of intellectual property law, the dominant element means the smallest indivisible component of the trademark, which is original and not descriptive. Based on this, its main features are distinguished: originality and indivisibility.<\/p>\n\n\n\n<p>It is proved that the same position of the dominant element in the structure of all signs is necessary to create a stable image of consumers in relation to a particular product and its manufacturer. Examples of court decisions on recognition or refusal to provide legal protection to trademarks are given.<\/p>\n\n\n\n<p>In the context of reforming the legislation of Ukraine in terms of its approximation to EU legislation and the development of relevant case law, which must meet European standards, the expediency of using the legal positions of such a leading democratic court as the European Court of Justice is justified. Attention is drawn to the fact that the decision of the ECJ is not a source of law for resolving disputes of this category by the courts of Ukraine. At the same time, they are a source of harmonious interpretation of the national legislation of Ukraine in accordance with the established standards of the legal system of the European Union. It is proved that this conclusion is consistent with the purpose and objectives to be solved in the country in the process of implementing the provisions of the Association Agreement in the legislation of Ukraine. Proposals are formulated to improve the quality of legislation in the field of IP law.<\/p>\n\n\n\n<p><strong>Keywords: <\/strong>trademark, series of signs, dominant element, originality, resolution<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>\u041b\u0435\u0432\u0456\u0447\u0435\u0432\u0430 \u041e. \u0414. \u0415\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u043e\u0431\u02bc\u0454\u043a\u0442\u0456\u0432 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456: \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 \u0437\u043d\u0430\u043a \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0456 \u043f\u043e\u0441\u043b\u0443\u0433 (\u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0443 \u043c\u0430\u0440\u043a\u0443) \u0456 \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u043e\u0432\u0430\u043d\u043e\u0433\u043e \u0437\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043f\u043e\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0442\u043e\u0432\u0430\u0440\u0443 \u0442\u0430\/\u0430\u0431\u043e \u043f\u0440\u0430\u0432\u0430 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0437\u0430\u0440\u0435\u0454\u0441\u0442\u0440\u043e\u0432\u0430\u043d\u043e\u0433\u043e \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u043e\u0432\u0430\u043d\u043e\u0433\u043e \u0437\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043f\u043e\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0442\u043e\u0432\u0430\u0440\u0443. \u041a\u0438\u0457\u0432 : \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456 \u0456 \u043f\u0440\u0430\u0432\u0430. 2006. 128 \u0441.<\/p>\n\n\n\n<p>\u041f\u0440\u043e \u043e\u0445\u043e\u0440\u043e\u043d\u0443 \u0437\u043d\u0430\u043a\u0456\u0432 \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0456 \u043f\u043e\u0441\u043b\u0443\u0433 : \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 15 \u0433\u0440\u0443\u0434\u043d\u044f 1993 \u0440\u043e\u043a\u0443 \u2116 3689-XII. \u0412\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 1994. \u2116 7. \u0421\u0442. 36.<\/p>\n\n\n\n<p>\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u0441\u043a\u043b\u0430\u0434\u0430\u043d\u043d\u044f \u0456 \u043f\u043e\u0434\u0430\u043d\u043d\u044f \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 \u0432\u0438\u0434\u0430\u0447\u0443 \u0441\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u043d\u0430 \u0437\u043d\u0430\u043a \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0456 \u043f\u043e\u0441\u043b\u0443\u0433, \u0437\u0430\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u0456 \u041d\u0430\u043a\u0430\u0437\u043e\u043c \u2116 116 \u0432\u0456\u0434 28.07.95 \u0440. \u0414\u0435\u0440\u0436\u043f\u0430\u0442\u0435\u043d\u0442\u0443 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, \u0437\u0430\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043e\u0433\u043e \u0432 \u041c\u0456\u043d\u0456\u0441\u0442\u0435\u0440\u0441\u0442\u0432\u0456 \u044e\u0441\u0442\u0438\u0446\u0456\u0457 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 2 \u0441\u0435\u0440\u043f\u043d\u044f 1995 \u0440. \u0437\u0430 \u2116 276\/812.<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/z0276-95\">https:\/\/zakon.rada.gov.ua\/laws\/show\/z0276-95<\/a><\/p>\n\n\n\n<p>\u0421\u0443\u0434\u043e\u0432\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0421\u0443\u0434\u0443 \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u0433\u043e \u0421\u043e\u044e\u0437\u0443 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456. \u041a\u0438\u0457\u0432. 2016. 220 \u0441. \u0421. 52.<br><a href=\"https:\/\/www.businesslaw.org.ua\/wp-content\/Intel_prop_book_web.pdf\">https:\/\/www.businesslaw.org.ua\/wp-content\/Intel_prop_book_web.pdf<\/a><\/p>\n\n\n\n<p>\u0423\u0433\u043e\u0434\u0430 \u043f\u0440\u043e \u0430\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u044e \u043c\u0456\u0436 \u0423\u043a\u0440\u0430\u0457\u043d\u043e\u044e, \u0437 \u043e\u0434\u043d\u0456\u0454\u0457 \u0441\u0442\u043e\u0440\u043e\u043d\u0438, \u0442\u0430 \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u043c \u0421\u043e\u044e\u0437\u043e\u043c, \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u043c \u0441\u043f\u0456\u0432\u0442\u043e\u0432\u0430\u0440\u0438\u0441\u0442\u0432\u043e\u043c \u0437 \u0430\u0442\u043e\u043c\u043d\u043e\u0457 \u0435\u043d\u0435\u0440\u0433\u0456\u0457 \u0456 \u0457\u0445\u043d\u0456\u043c\u0438 \u0434\u0435\u0440\u0436\u0430\u0432\u0430\u043c\u0438-\u0447\u043b\u0435\u043d\u0430\u043c\u0438, \u0437 \u0456\u043d\u0448\u043e\u0457 \u0441\u0442\u043e\u0440\u043e\u043d\u0438 \u0432\u0456\u0434 27.06.2014 \u0440.<br><a href=\"http:\/\/zakon5.rada.gov.ua\/laws\/show\/984_011\">http:\/\/zakon5.rada.gov.ua\/laws\/show\/984_011<\/a><\/p>\n\n\n\n<p>\u041f\u0440\u043e \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0443 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0443 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u0457 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0441\u0442\u0432\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0434\u043e \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0441\u0442\u0432\u0430 \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u0433\u043e \u0421\u043e\u044e\u0437\u0443 : \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 18 \u0431\u0435\u0440\u0435\u0437\u043d\u044f 2004 \u0440\u043e\u043a\u0443 \u2116 1629-IV. \u0412\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 2004. \u2116 29. \u0421\u0442. 367.<\/p>\n\n\n\n<p>\u041f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0430 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u0430\u043f\u0435\u043b\u044f\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0443\u0434\u0443 \u0432\u0456\u0434 18.06.2008 \u0440. \u0443 \u0441\u043f\u0440\u0430\u0432\u0456 \u2116 21\/696.<br><a href=\"http:\/\/reyestr.court.gov.ua\/Review\/1771758\">http:\/\/reyestr.court.gov.ua\/Review\/1771758<\/a><\/p>\n\n\n\n<p>\u041f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0430 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u0430\u043f\u0435\u043b\u044f\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0443\u0434\u0443 \u0432\u0456\u0434 29.10.2009 \u0440. \u0443 \u0441\u043f\u0440\u0430\u0432\u0456 \u2116 39\/51.<br><a href=\"http:\/\/reyestr.court.gov.ua\/Review\/6523489\">http:\/\/reyestr.court.gov.ua\/Review\/6523489<\/a><\/p>\n\n\n\n<p>\u0420\u0456\u0448\u0435\u043d\u043d\u044f \u0413\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0443\u0434\u0443 \u043c. \u041a\u0438\u0454\u0432\u0430 \u0432\u0456\u0434 30.01.2012 \u0440. \u0443 \u0441\u043f\u0440\u0430\u0432\u0456 \u2116 39\/15.<br><a href=\"http:\/\/reyestr.court.gov.ua\/Review\/21321881\">http:\/\/reyestr.court.gov.ua\/Review\/21321881<\/a><\/p>\n\n\n\n<p>\u0420\u0456\u0448\u0435\u043d\u043d\u044f \u0413\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0443\u0434\u0443 \u043c. \u041a\u0438\u0454\u0432\u0430 \u0432\u0456\u0434 31.08.2015 \u0440. \u0443 \u0441\u043f\u0440\u0430\u0432\u0456 \u2116 910\/2787\/15.<br><a href=\"http:\/\/reyestr.court.gov.ua\/Review\/49611131\">http:\/\/reyestr.court.gov.ua\/Review\/49611131<\/a><\/p>\n\n\n\n<p>Austin Berger All together now: the family of marks doctrine in the era of Apple Inc. A.<br><a href=\"https:\/\/studentorgs.kentlaw.iit.edu\/ckjip\/wp-content\/uploads\/sites\/4\/2014\/02\/13JIntellProp2132014.pdf P\/ 213-256\">https:\/\/studentorgs.kentlaw.iit.edu\/ckjip\/wp-content\/uploads\/sites\/4\/2014\/02\/13JIntellProp2132014.pdf P\/ 213-256<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Theory and practice of intellectual property\u2116 6 \/ 2020 ISSN (Print) 2308-0361ISSN (Online) 2519-2744 DOI: https:\/\/doi.org\/10.33731\/62020.233959 Published \u00a0\u00a0\u00a0\u00a0\u00a02020-12-01 The series of trademarks: theory, legislation, law enforcement Nataliia MyronenkoUkrainehttps:\/\/orcid.org\/0000-0003-0220-988X AbstractThe article, based on the analysis of the doctrine of intellectual property law, legislation of Ukraine, law enforcement practice, examines the state and prospects of providing legal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9761","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/9761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/comments?post=9761"}],"version-history":[{"count":2,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/9761\/revisions"}],"predecessor-version":[{"id":9763,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/9761\/revisions\/9763"}],"wp:attachment":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/media?parent=9761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}