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<\/figure>\n\n\n\nTheory and practice of intellectual property
\u2116 4-5 \/ 2023<\/p>\n\n\n\n
ISSN (Print) 2308-0361
ISSN (Online) 2519-2744<\/p>\n\n\n\n
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PDF (Ukrainian)<\/a><\/div>\n<\/div>\n\n\n\nDOI: https:\/\/doi.org\/10.33731\/4-52023.289637<\/a><\/p>\n\n\n\n Submitted 2023-06-19 <\/p>\n\n\n\n <\/p>\n<\/div>\n\n\n\n Composition of authors of advertising as an audiovisual work<\/strong><\/p>\n\n\n\n Nadiia Fedorova<\/strong> <\/p>\n\n\n\n Abstract It was noted that a distinctive feature of audiovisual works compared to other objects of copyright are created mainly by a large number of persons, among whom the authors of the work occupy a prominent place.<\/p>\n\n\n\n The list of authors of the audiovisual work is given in accordance with the legislation of Ukraine. It is noted that the current Law of Ukraine \u00abOn Advertising\u00bb does not specify who the author of the advertisement is, but defines the concept of the producer of the advertisement.<\/p>\n\n\n\n Attention is focused on the legal nature of an audiovisual work, as a form of advertising expression and an object that includes other object-elements. Since this work is a complex object, the creation of an audiovisual work takes place in the mode of co-authorship. However, it is stated that the authors of the pre-existing works included in the advertisement do not become co-authors of the audiovisual work, what included these preexisting works. Therefore, it is important to separate the legal regime of co-authorship and the inclusion of a work in the composition of another work.<\/p>\n\n\n\n The concept of \u00abcollective work\u00bb in the USA and France is considered. The term \u00abcollective work\u00bb does not exist in the legislation of Ukraine. Therefore, the following definition of a collective work is proposed: created as a result of the creative activity of two or more co-authors, which can structurally include a work or works of other persons who are not part of the collective of co-authors but united into a single whole.<\/p>\n\n\n\n Taking into account the proposed definition of a collective work, the definition of advertising as a collective audiovisual work is formulated: it is the result of the creative activity of two or more co-authors, which structurally may include a work or works of other persons who are not part of the collective of co-authors but are united into a single whole by synchronization.<\/p>\n\n\n\n Keywords: <\/strong>author, co-authorship, advertising, audiovisual work, advertising producer<\/p>\n\n\n\n References<\/strong><\/p>\n\n\n\n Ramsey L. Intellectual Property Rights in Advertising. 12 Mich. Telecomm. & Tech. L. Rev, 2006. 189 p. Deyan A. Advertising. Progress University, 1993. 176 p. \u041f\u0440\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 : \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 31.03.2023 \u0440. \u2116 2849-IX. \u041f\u0440\u043e \u0430\u0432\u0442\u043e\u0440\u0441\u044c\u043a\u0435 \u043f\u0440\u0430\u0432\u043e \u0456 \u0441\u0443\u043c\u0456\u0436\u043d\u0456 \u043f\u0440\u0430\u0432\u0430 : \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 01.12.2022 \u0440. \u2116 2811-\u0406\u0425. Lipszyc D. Copyright and neighbouring rights. United Nations Educational, Scientific and Cultural Organization (UNESCO), 1993. 918 p. Deutschland: Gesetz uber Urheberrecht und verwandte Schutzrechte (Urheberrechtsgesetz) (Copyright Act, as amended up to Act of June 23, 2021). France: Code de la propriete intellectuelle (Copyright Act, as amended up to Act of September 12, 2023).
Accepted 2023-09-19
Published 2023-10-25<\/p>\n\n\n\n![\"\"](\"https:\/\/inprojournal.org\/wp-content\/uploads\/2025\/11\/CC-2.png\")
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Ph.D (Law), Researcher of the sector of the Disposal of copyright and related rights of the Copyright and Related Rights Department of the Intellectual Property Scientific Research Institute of the National Academy of Legal Sciences of Ukraine
Ukraine
https:\/\/orcid.org\/0000-0001-5490-1259<\/a><\/p>\n\n\n\n
<\/strong>The article examines the composition of the authors of an advertisement as an audiovisual work. Particularly, the concept of advertising is analyzed, it can be embodied in different forms \u2014 visual, sound, audiovisual. The main attention is to the analysis of audiovisual advertising. The legislation of other countries (the USA, France, and Germany) was analyzed, and it was concluded that the list of authors of audiovisual advertising in different countries is determined differently.<\/p>\n\n\n\n
http:\/\/repository.law.umich.edu\/mttlr\/vol12\/iss2\/1<\/a><\/p>\n\n\n\n
http:\/\/journlib.univ.kiev.ua\/index.php?act=article&article=677<\/a><\/p>\n\n\n\n
https:\/\/zakon.rada.gov.ua\/laws\/show\/270\/96-%D0%B2%D1%80#Text<\/a><\/p>\n\n\n\n
https:\/\/zakon.rada.gov.ua\/laws\/show\/2811-20#Text<\/a><\/p>\n\n\n\n
https:\/\/unesdoc.unesco.org\/ark:\/48223\/pf0000120722<\/a><\/p>\n\n\n\n
https:\/\/www.gesetze-im-internet.de\/urhg\/BJNR012730965.html<\/a><\/p>\n\n\n\n
http:\/\/www.legifrance.gouv.fr\/WAspad\/UnCode?commun=&code= CPROINT.rcv.htm<\/a><\/p>\n\n\n\n