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<\/figure>\n\n\n\nTheory and practice of intellectual property
\u2116 3 \/ 2024<\/p>\n\n\n\n
ISSN (Print) 2308-0361
ISSN (Online) 2519-2744<\/p>\n\n\n\n
![\"\"](\"https:\/\/test.inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png\"){kind=icon}
PDF (Ukrainian)<\/a><\/div>\n<\/div>\n\n\n\nDOI: https:\/\/doi.org\/10.33731\/32024.311550<\/a><\/p>\n\n\n\n Submitted 2024-05-22 <\/p>\n\n\n\n <\/p>\n<\/div>\n\n\n\n The influence of European integration on the development of the concept of fair competition in Ukraine<\/strong><\/p>\n\n\n\n Olga Bakalinska<\/strong> <\/p>\n\n\n\n Abstract Fair competition is the embodiment of certain moral, ethical, and socio-historical ideas about good and evil in economic activity, which defines the boundaries of permissible behavior, including competition.\u00a0 Thus, fair competition is the embodiment of moral and ethical ideals of good and justice, and the implementation of the rule of law principle in economic (competitive) legal relations.<\/p>\n\n\n\n The study of the problems of legal regulation of fair competition gives us the opportunity to assert that in Ukraine, repeated attempts by legislators and representatives of the Antimonopoly Committee of Ukraine to formulate more or less defined rules of fair competition have not been successful. The rules of professional ethics developed by entrepreneurs in cooperation with chambers of commerce and industry and approved by the Antimonopoly Committee of Ukraine, recommendations of advisory bodies and international non-governmental organizations and unions, and judgments of the European Court of Human Rights remain an effective mechanism for implementing the principles of good faith of participants in competitive competition.<\/p>\n\n\n\n The key to effective development of economic relations in Ukraine is the gradual integration of Ukraine’s economic system into the global economic world, which is possible only through the unification and harmonisation of the current legislation within the framework of regional and universal trade agreements. For Ukraine, as a candidate country for EU accession, it is important to finalise the implementation of European legislation into the legal system of Ukraine, to decide on the conceptual framework for the protection of trade secrets and the model of unification of European law affecting the development of competition in certain markets at the national level.<\/p>\n\n\n\n Keywords: <\/strong>fair competition, fairness, economic activity<\/p>\n\n\n\n References<\/strong><\/p>\n\n\n\n \u0410\u043d\u0442\u0438\u043c\u043e\u043d\u043e\u043f\u043e\u043b\u044c\u043d\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c: \u043f\u0456\u0434\u0440\u0443\u0447\u043d\u0438\u043a \/ \u0412. \u0414. \u041b\u0430\u0433\u0443\u0442\u0456\u043d, \u041b. \u0421. \u0413\u043e\u043b\u043e\u0432\u043a\u043e, \u042e. \u0406. \u041a\u0440\u0435\u0433\u0443\u043b \u0442\u0430 \u0456\u043d.; \u0437\u0430 \u0440\u0435\u0434. \u043f\u0440\u043e\u0444. \u0412. \u0414. \u041b\u0430\u0433\u0443\u0442\u0456\u043d\u0430. \u041a\u0438\u0457\u0432: \u041a\u041d\u0422\u0415\u0423, 2005. 531 c.<\/p>\n\n\n\n \u0425\u0430\u0440\u0447\u0435\u043d\u043a\u043e \u041f. \u0413. \u0410\u0434\u043c\u0456\u043d\u0456\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u043e-\u043f\u0440\u0430\u0432\u043e\u0432\u0456 \u0437\u0430\u0445\u043e\u0434\u0438 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0437\u0430\u0445\u0438\u0441\u0442\u0443 \u0432\u0456\u0434 \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457 \u0432 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043e\u0440\u0433\u0430\u043d\u0456\u0432 \u0410\u043d\u0442\u0438\u043c\u043e\u043d\u043e\u043f\u043e\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u0456\u0442\u0435\u0442\u0443 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u041e\u0434\u0435\u0441\u0430: \u041e\u041d\u0423 \u0456\u043c. \u0406. \u0406. \u041c\u0435\u0447\u043d\u0438\u043a\u043e\u0432\u0430, 2004. 210 c.<\/p>\n\n\n\n Amato G. Antitrust and the Bounds of Power: The Dilemma of Liberal Democracy in the History of the Market. Oxford: Hart Publishing, 1997. 154 \u0440.<\/p>\n\n\n\n \u041f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0430 \u041a\u0430\u0441\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0446\u0438\u0432\u0456\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u0443\u0434\u0443 \u0443 \u0441\u043a\u043b\u0430\u0434\u0456 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0433\u043e \u0421\u0443\u0434\u0443 \u0432\u0456\u0434 16.05.2018 \u0440. \u0421\u043f\u0440\u0430\u0432\u0430 \u2116 449\/1154\/14. \u0423\u0433\u043e\u0434\u0430 \u043f\u0440\u043e \u0430\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u044e \u043c\u0456\u0436 \u0423\u043a\u0440\u0430\u0457\u043d\u043e\u044e, \u0437 \u043e\u0434\u043d\u0456\u0454\u0457 \u0441\u0442\u043e\u0440\u043e\u043d\u0438, \u0442\u0430 \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u043c \u0421\u043e\u044e\u0437\u043e\u043c, \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u043c \u0441\u043f\u0456\u0432\u0442\u043e\u0432\u0430\u0440\u0438\u0441\u0442\u0432\u043e\u043c \u0437 \u0430\u0442\u043e\u043c\u043d\u043e\u0457 \u0435\u043d\u0435\u0440\u0433\u0456\u0457 \u0456 \u0457\u0445\u043d\u0456\u043c\u0438 \u0434\u0435\u0440\u0436\u0430\u0432\u0430\u043c\u0438-\u0447\u043b\u0435\u043d\u0430\u043c\u0438, \u0437 \u0456\u043d\u0448\u043e\u0457 \u0441\u0442\u043e\u0440\u043e\u043d\u0438 \u0432\u0456\u0434 27.06.2014 \u0440. \u041e\u0444\u0456\u0446\u0456\u0439\u043d\u0438\u0439 \u0432\u0456\u0441\u043d\u0438\u043a. 2014. \u2116 75. \u0422. 1. \u0421\u0442. 2125.<\/p>\n\n\n\n Directive 2005\/29\/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market. Official Journal L 149, 22.<\/p>\n\n\n\n Directive 2006\/114\/EC of the European Parliament and of the Council of 12 December 2006 concerning misleading and comparative advertising (codified version). Official Journal L 376, 21.<\/p>\n\n\n\n Directive (EU) 2016\/943 of the European Parliament and of the Council of 8 June 2016 on the protection of undisclosed know-how and business information (trade secrets) against their unlawful acquisition, use and disclosure. Official Journal L 157, 1.<\/p>\n\n\n\n Viken M. The Borderline Between Legitimate and Unfair Copying of Products \u2013 A Unified Scandinavian Approach? International Review of Intellectual Property and Competition Law. 2020. \u0420. 1033-1061. Henning-Bodewig F. Die Bekampfung unlauteren Wettbewerbs in den EU-Mitgliedstaaten: eine Bestandsaufnahme. Gewerblicher Rechtsschutz und Urheberrecht \u2014 International. 2010. \u0420. 273-287.<\/p>\n\n\n\n Senftleben M. Protection against unfair competition in the European Union: from divergent national approaches to harmonized rules on search result rankings, influencers and greenwashing. Journal of Intellectual Property Law & Practice. 2024. Vol. 19, No. 2 P. 149-161. \u041f\u0440\u043e \u0437\u0430\u0445\u0438\u0441\u0442 \u0432\u0456\u0434 \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 07.06.1996 \u0440. \u2116 236\/96-\u0412\u0420. \u0412\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 1996. \u2116 36. \u0421\u0442. 164.<\/p>\n\n\n\n \u041f\u0430\u0440\u0438\u0437\u044c\u043a\u0430 \u043a\u043e\u043d\u0432\u0435\u043d\u0446\u0456\u044f \u043f\u0440\u043e \u043e\u0445\u043e\u0440\u043e\u043d\u0443 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456 \u0432\u0456\u0434 20 \u0431\u0435\u0440\u0435\u0437\u043d\u044f 1883 \u0440\u043e\u043a\u0443. \u0417\u0456\u0431\u0440\u0430\u043d\u043d\u044f \u0447\u0438\u043d\u043d\u0438\u0445 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 1990. \u2116 1. \u0421\u0442. 320.<\/p>\n\n\n\n \u0411\u0430\u043a\u0430\u043b\u0456\u043d\u0441\u044c\u043a\u0430 \u041e. \u041e. \u041f\u0440\u0430\u0432\u043e\u0432\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0437\u0430\u0445\u0438\u0441\u0442\u0443 \u0432\u0456\u0434 \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457. \u041f\u0440\u0430\u0432\u043e \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 2021. \u2116 11. \u0421. 115-127. \u041d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440 \u0434\u043e \u0417\u0430\u043a\u043e\u043d\u0443 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u00ab\u041f\u0440\u043e \u0437\u0430\u0445\u0438\u0441\u0442 \u0432\u0456\u0434 \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457\u00bb. \u041d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0435 \u0432\u0438\u0434\u0430\u043d\u043d\u044f \/ \u0413. \u041e. \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a, \u0422. \u0411. \u0411\u043e\u043d\u0434\u0430\u0440\u0454\u0432, \u041d. \u0410. \u0406\u0432\u0430\u043d\u0438\u0446\u044c\u043a\u0430, \u0421. \u0412. \u0428\u043a\u043b\u044f\u0440. \u041a\u0438\u0457\u0432: \u042e\u0440\u0438\u0434\u0438\u0447\u043d\u0430 \u0433\u0430\u0437\u0435\u0442\u0430, 2013. 176 \u0441.<\/p>\n\n\n\n Google France and Google, para 90; CJEU, 25 March 2010, case C-278\/08, BergSpechte\/Trekking.at.<\/p>\n\n\n\n \u0421\u043c\u0438\u0440\u043d\u043e\u0432\u0430 \u041a. \u00ab\u041a\u043b\u0430\u0443\u0437\u0443\u043b\u0430 \u043f\u0440\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044e\u00bb \u0432 \u0423\u0433\u043e\u0434\u0456 \u043f\u0440\u043e \u0430\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u044e \u043c\u0456\u0436 \u0423\u043a\u0440\u0430\u0457\u043d\u043e\u044e \u0442\u0430 \u0404\u0421. \u0412\u0456\u0441\u043d\u0438\u043a \u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443. \u0421\u0435\u0440\u0456\u044f \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0456 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d\u0438. 2015. \u0412\u0438\u043f. 36. \u0421. 35\u201349.<\/p>\n\n\n\n Directive (EU) 2019\/2161 of the European Parliament and of the Council of 27 November 2019 amending Council Directive 93\/13\/EEC and Directives 98\/6\/EC, 2005\/29\/EC and 2011\/83\/EU of the European Parliament and of the Council as regards the better enforcement and modernisation of Union consumer protection rules (Text with EEA relevance). PE\/83\/2019\/REV\/1 OJ L 328, 18.12.2019, p. 7\u201328.<\/p>\n\n\n\n
Accepted 2024-07-15
Published 2024-09-18<\/p>\n\n\n\n![\"\"](\"https:\/\/inprojournal.org\/wp-content\/uploads\/2025\/11\/CC-2.png\")
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Doctor of Legal Sciences\/Dr. Habil. (Law), Professor, Senior Researcher at the Industrial Property Department of the Intellectual Property Scientific Research Institute of the National Academy of Legal Sciences of Ukraine
Ukraine
https:\/\/orcid.org\/0000-0002-1092-0914<\/a><\/p>\n\n\n\n
<\/strong>Bona fide and fair competition is a form of implementation of the fairness principle in economic activity. Fair competition in the modern economic turnover allows taking into account and coordinating diverse interests of market participants, consumers, and the state, as well as achieving a necessary compromise in their implementation. Providing the legal framework for free and easy implementation of fair competition is one of the leading directions in the state’s legal policy implementation.<\/p>\n\n\n\n
https:\/\/verdictum.ligazakon.net\/document\/74536892<\/a><\/p>\n\n\n\n
https:\/\/doi.org\/10.1007\/s40319-020-00986-z<\/a><\/p>\n\n\n\n
https:\/\/doi.org\/10.1093\/jiplp\/jpad123 <\/a><\/p>\n\n\n\n
https:\/\/doi.org\/10.33498\/louu-2021-11-115<\/a><\/p>\n\n\n\n