{"id":7707,"date":"2025-12-23T22:33:34","date_gmt":"2025-12-23T20:33:34","guid":{"rendered":"https:\/\/inprojournal.org\/?page_id=7707"},"modified":"2026-02-04T10:55:54","modified_gmt":"2026-02-04T08:55:54","slug":"2025-1-5","status":"publish","type":"page","link":"https:\/\/inprojournal.org\/en\/2025-1-5\/","title":{"rendered":"2025-1-5"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" src=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-734x1024.jpg\" alt=\"\" class=\"wp-image-3609\" style=\"width:217px;height:302px\" srcset=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-734x1024.jpg 734w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-215x300.jpg 215w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-768x1071.jpg 768w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-1101x1536.jpg 1101w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-1468x2048.jpg 1468w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-scaled.jpg 1835w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Theory and practice of intellectual property<br>\u2116 1 \/ 2025<\/p>\n\n\n\n<p class=\"has-small-font-size\">ISSN (Print) 2308-0361<br>ISSN (Online) 2519-2744<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\" style=\"font-size:10px\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color has-custom-font-size wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1w2GO_6ocADQ6RjkYbGYaWiTIcan2ravy\/view\" style=\"border-radius:10px;font-size:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"14\" height=\"14\" class=\"wp-image-362\" style=\"width: 14px;\" src=\"https:\/\/test.inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png\" alt=\"\" srcset=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png 512w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-300x300.png 300w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-150x150.png 150w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-450x450.png 450w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-106x106.png 106w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-80x80.png 80w\" sizes=\"auto, (max-width: 14px) 100vw, 14px\" \/> PDF (Ukrainian)<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">DOI: <a href=\"https:\/\/doi.org\/10.33731\/12025.324976\">https:\/\/doi.org\/10.33731\/12025.324976<\/a> <\/p>\n\n\n\n<p class=\"has-small-font-size\">Submitted&nbsp; &nbsp;&nbsp; 2025-01-29<br>Accepted &nbsp;&nbsp; &nbsp; 2025-02-10<br>Published &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2025-03-18<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2025\/11\/CC-2.png\" alt=\"\" class=\"wp-image-6960\" style=\"width:131px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>The legal protection of non-traditional trademarks under the legislation of Ukraine<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Mykhailo Chemisov<\/strong><br>PhD student of the Educational and Scientific Institute of Law of Taras Shevchenko National University of Kyiv<br>Ukraine<br><a href=\"https:\/\/orcid.org\/0009-0008-0732-4151\">https:\/\/orcid.org\/0009-0008-0732-4151<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Abstract<br><\/strong>The article is devoted to the analysis of the features of legal protection of non-traditional trademarks under the legislation of Ukraine. The relevance of the chosen topic lies primarily in the expansion of the range of intellectual property objects due to the emergence of a new type of means of individualization &#8211; non-traditional trademarks. Ukraine continues bringing its national legislation in line with the legislation of the European Union. A part of this process is the further improvement of legal regulation of intellectual property for trademarks. The results of the study established that non-traditional trademarks are new types of trademarks that do not fit into the existing legislative categories of traditional trademarks. In other words, they are unique and do not correspond to the typical characteristics of trademarks.<\/p>\n\n\n\n<p>The article discusses new rights to provide legal protection to non-traditional trademarks and identifies the features of the design of the application for registration of such trademarks. It has been established that the compliance of such trademarks with legal protection is required through the conditions for the graphic representation of the sign, as well as with the proof of distinctiveness in the process of use and perception by the consumer as an indication of the source of origin of the goods. Currently, with the adoption of changes in national legislation, which entered into force on September 18, 2024 thanks to the Order of the Ministry of Economy \u211619889, Ukraine is taking confident steps towards harmonizing its legislation with European standards on the legal protection of non-traditional trademarks. However, this is only the beginning of the formation of effective legal protection of non-traditional trademarks in Ukraine. Therefore, this issue requires further scientific research. Because the new rules not only complicate the procedures, but also open up new prospects. After all, each unique element of the brand is a story that makes the business recognizable. And in the era of globalization, it is this recognition that can become a key competitive advantage.<\/p>\n\n\n\n<p><strong>Keywords: <\/strong>legal protection, non-traditional trademarks, intellectual property law, legislation of Ukraine<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>\u041a\u0443\u043d\u0434\u0443\u0441 \u041b., \u0411\u0430\u0431\u0456\u043d\u0441\u044c\u043a\u0430 \u0410. \u0422\u041c-\u0406\u043d\u0441\u0430\u0439\u0442\u0438: \u043d\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0434\u043b\u044f \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0457. \u041f\u043e\u0437\u0438\u0446\u0456\u0439\u043d\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430.<br><a href=\"https:\/\/nipo.gov.ua\/wp-content\/uploads\/2024\/10\/Pozytsiina-torhovelna-marka.pdf\">https:\/\/nipo.gov.ua\/wp-content\/uploads\/2024\/10\/Pozytsiina-torhovelna-marka.pdf<\/a><\/p>\n\n\n\n<p>\u0427\u0435\u0440\u043d\u044f\u043a \u041e. \u042e. \u0421\u043f\u043e\u0441\u043e\u0431\u0438 \u0437\u0430\u0445\u0438\u0441\u0442\u0443 \u043f\u0440\u0430\u0432 \u043d\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0456 \u043c\u0430\u0440\u043a\u0438 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456.&nbsp; \u0410\u043d\u0430\u043b\u0456\u0442\u0438\u0447\u043d\u043e-\u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0435 \u043f\u0440\u0430\u0432\u043e\u0437\u043d\u0430\u0432\u0441\u0442\u0432\u043e. 2024. \u2116 2. \u0421. 256-261.<br><a href=\"https:\/\/doi.org\/10.24144\/2788-6018.2024.02.44\">https:\/\/doi.org\/10.24144\/2788-6018.2024.02.44<\/a><\/p>\n\n\n\n<p>\u0413\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0438\u0439 \u043a\u043e\u0434\u0435\u043a\u0441 \u0423\u043a\u0440\u0430\u0457\u043d\u0438: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 16 \u0441\u0456\u0447\u043d\u044f 2003 \u0440. \u2116436-IV.<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/436-15#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/436-15#Text<\/a><\/p>\n\n\n\n<p>\u0426\u0438\u0432\u0456\u043b\u044c\u043d\u0438\u0439 \u043a\u043e\u0434\u0435\u043a\u0441 \u0423\u043a\u0440\u0430\u0457\u043d\u0438: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 16 \u0441\u0456\u0447\u043d\u044f 2003 \u0440.&nbsp;\u2116 2341-III.<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/435-15#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/435-15#Text<\/a><\/p>\n\n\n\n<p>\u041f\u0440\u043e \u043e\u0445\u043e\u0440\u043e\u043d\u0443 \u043f\u0440\u0430\u0432 \u043d\u0430 \u0437\u043d\u0430\u043a\u0438 \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0456 \u043f\u043e\u0441\u043b\u0443\u0433: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 15 \u0433\u0440\u0443\u0434\u043d\u044f 1993 \u0440. \u2116 3689-XII.<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/3689-12#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/3689-12#Text<\/a><\/p>\n\n\n\n<p>\u0421\u043c\u0435\u0440\u0456\u0447\u0435\u0432\u0441\u044c\u043a\u0438\u0439 \u0421. \u0424., \u041f\u0435\u0442\u0440\u043e\u043f\u0430\u0432\u043b\u043e\u0432\u0441\u044c\u043a\u0430 \u0421. \u0404., \u0420\u0430\u0434\u0447\u0435\u043d\u043a\u043e \u041e. \u0410. \u0411\u0440\u0435\u043d\u0434-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442: \u043d\u0430\u0432\u0447. \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a. \u041a\u0438\u0457\u0432 : \u041d\u0410\u0423, 2019. 156 \u0441.<\/p>\n\n\n\n<p>\u041a\u043e\u0440\u043e\u0433\u043e\u0434 \u041d. \u041f., \u0428\u0432\u0435\u0446\u044c \u0404. \u0421. \u041e\u0445\u043e\u0440\u043e\u043d\u0430 \u043f\u0440\u0430\u0432 \u043d\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0456 \u043c\u0430\u0440\u043a\u0438, \u0449\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u0443 \u043c\u0435\u0440\u0435\u0436\u0456 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u044f\u043a \u043f\u0440\u043e\u0442\u0438\u0434\u0456\u044f \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u0456\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457: \u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e, \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e, \u0406\u0422 \u0442\u0430 \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043f\u0440\u0430\u0432\u0430: \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u0428\u043e\u0441\u0442\u043e\u0457 \u0432\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u043d\u0430\u0443\u043a\u043e\u0432\u043e \u2013 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0457 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457 (\u041b\u044c\u0432\u0456\u0432, 29 \u0432\u0435\u0440\u0435\u0441\u043d\u044f 2022 \u0440.). \u041b\u044c\u0432\u0456\u0432: \u042e\u0440\u0438\u0434. \u0444\u2013\u0442 \u041b\u044c\u0432\u0456\u0432. \u043d\u0430\u0446. \u0443\u043d\u2013\u0442\u0443 \u0456\u043c. \u0406. \u0424\u0440\u0430\u043d\u043a\u0430, 2022. \u0421. 129-135.<\/p>\n\n\n\n<p>\u0425\u0430\u0440\u0447\u0435\u043d\u043a\u043e \u041e. \u0421. \u041a\u043e\u043b\u0456\u0440 \u044f\u043a \u043e\u0431\u2019\u0454\u043a\u0442 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e\u0457 \u043c\u0430\u0440\u043a\u0438. \u0421\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0435 \u043f\u0440\u0430\u0432\u043e. 2023. \u2116 3. \u0421. 90-95. <br><a href=\"https:\/\/doi.org\/10.32751\/2617-5967-2023-03-12\">https:\/\/doi.org\/10.32751\/2617-5967-2023-03-12<\/a><\/p>\n\n\n\n<p>\u041a\u0440\u0438\u0436\u043d\u0430&nbsp; \u0412. \u0412\u0438\u0434\u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0438\u0445 \u043c\u0430\u0440\u043e\u043a. \u0422\u0435\u043e\u0440\u0456\u044f \u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456. 2008. \u2116 1(39). \u0421. 44-51.<\/p>\n\n\n\n<p>\u0422\u0430\u0440\u0430\u043d\u0435\u043d\u043a\u043e \u041e. \u041c. \u0412\u0438\u0434\u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0438\u0445 \u043c\u0430\u0440\u043e\u043a. \u041d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0447\u0430\u0441\u043e\u043f\u0438\u0441 \u041d\u041f\u0423 \u0456\u043c\u0435\u043d\u0456 \u041c. \u041f. \u0414\u0440\u0430\u0433\u043e\u043c\u0430\u043d\u043e\u0432\u0430. \u0421\u0435\u0440\u0456\u044f 18: \u0415\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0456 \u043f\u0440\u0430\u0432\u043e.&nbsp; 2011.&nbsp; \u0412\u0438\u043f. 16.&nbsp; \u0421. 195-199.<\/p>\n\n\n\n<p>Vansh C., Chery S. &nbsp;Protection of Non-Conventional Trademarks Related to Digital Assets. Including Emojis and GIFS. 2024. \u2116 6 (4). P. 836 \u2013 848. <br><a href=\"https:\/\/doij.org\/10.10000\/IJLSI.112171\">https:\/\/doij.org\/10.10000\/IJLSI.112171 <\/a><\/p>\n\n\n\n<p>\u0421\u0456\u043d\u0433\u0430\u043f\u0443\u0440\u0441\u044c\u043a\u0438\u0439 \u0434\u043e\u0433\u043e\u0432\u0456\u0440 \u043f\u0440\u043e \u043f\u0440\u0430\u0432\u043e \u0442\u043e\u0432\u0430\u0440\u043d\u0438\u0445 \u0437\u043d\u0430\u043a\u0456\u0432 \u0432\u0456\u0434 2006 \u0440\u043e\u043a\u0443 (\u0440\u0430\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f \u0432\u0456\u0434 15 \u043a\u0432\u0456\u0442\u043d\u044f 2009 \u0440.).<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/995_h54#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/995_h54#Text<\/a><\/p>\n\n\n\n<p>\u041f\u0440\u043e \u0440\u0430\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044e \u0421\u0456\u043d\u0433\u0430\u043f\u0443\u0440\u0441\u044c\u043a\u043e\u0433\u043e \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0443&nbsp; \u043f\u0440\u043e \u043f\u0440\u0430\u0432\u043e \u0442\u043e\u0432\u0430\u0440\u043d\u0438\u0445 \u0437\u043d\u0430\u043a\u0456\u0432: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 15 \u043a\u0432\u0456\u0442\u043d\u044f 2009 \u0440. \u2116 1263-VI.<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/1263-17#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/1263-17#Text<\/a><\/p>\n\n\n\n<p>\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u0434\u043e \u0421\u0456\u043d\u0433\u0430\u043f\u0443\u0440\u0441\u044c\u043a\u043e\u0433\u043e \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0443 \u043f\u0440\u043e \u043f\u0440\u0430\u0432\u043e \u0442\u043e\u0432\u0430\u0440\u043d\u0438\u0445 \u0437\u043d\u0430\u043a\u0456\u0432 (\u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0432\u0456\u0434 27 \u0431\u0435\u0440\u0435\u0437\u043d\u044f 2006 \u0440.).<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/995_h58#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/995_h58#Text<\/a><\/p>\n\n\n\n<p>\u041f\u0440\u043e \u0437\u0430\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f \u041f\u0440\u0430\u0432\u0438\u043b \u0441\u043a\u043b\u0430\u0434\u0430\u043d\u043d\u044f, \u043f\u043e\u0434\u0430\u043d\u043d\u044f \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0443 \u043c\u0430\u0440\u043a\u0443, \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0443 \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u044e \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e\u0457 \u043c\u0430\u0440\u043a\u0438 \u0442\u0430 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0438 \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0443 \u043c\u0430\u0440\u043a\u0443, \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0457 \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0457 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e\u0457 \u043c\u0430\u0440\u043a\u0438 \u0437 \u043f\u043e\u0448\u0438\u0440\u0435\u043d\u043d\u044f\u043c \u043d\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0443: \u041d\u0430\u043a\u0430\u0437 \u041c\u0456\u043d\u0456\u0441\u0442\u0435\u0440\u0441\u0442\u0432\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 06 \u0441\u0435\u0440\u043f\u043d\u044f 2024 \u0440.&nbsp;\u2116 19889.<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/z1263-24#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/z1263-24#Text<\/a><\/p>\n\n\n\n<p>\u041f\u0440\u043e \u0437\u0430\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f \u041f\u0440\u0430\u0432\u0438\u043b \u0441\u043a\u043b\u0430\u0434\u0430\u043d\u043d\u044f \u0456 \u043f\u043e\u0434\u0430\u043d\u043d\u044f \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 \u0432\u0438\u0434\u0430\u0447\u0443 \u0441\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u043d\u0430 \u0437\u043d\u0430\u043a \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0456 \u043f\u043e\u0441\u043b\u0443\u0433: \u041d\u0430\u043a\u0430\u0437 \u0414\u0435\u0440\u0436\u043f\u0430\u0442\u0435\u043d\u0442\u0443 \u2116116 \u0432\u0456\u0434 28 \u043b\u0438\u043f\u043d\u044f 95 \u0440. [\u0432\u0442\u0440\u0430\u0442\u0438\u0432 \u0447\u0438\u043d\u043d\u0456\u0441\u0442\u044c].<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/z0276-95#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/z0276-95#Text<\/a><\/p>\n\n\n\n<p>\u0423\u0433\u043e\u0434\u0430&nbsp; \u043f\u0440\u043e \u0430\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u044e \u043c\u0456\u0436 \u0423\u043a\u0440\u0430\u0457\u043d\u043e\u044e, \u0437 \u043e\u0434\u043d\u0456\u0454\u0457 \u0441\u0442\u043e\u0440\u043e\u043d\u0438, \u0442\u0430 \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u043c \u0421\u043e\u044e\u0437\u043e\u043c, \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u043c \u0441\u043f\u0456\u0432\u0442\u043e\u0432\u0430\u0440\u0438\u0441\u0442\u0432\u043e\u043c \u0437 \u0430\u0442\u043e\u043c\u043d\u043e\u0457 \u0435\u043d\u0435\u0440\u0433\u0456\u0457 \u0456 \u0457\u0445\u043d\u0456\u043c\u0438 \u0434\u0435\u0440\u0436\u0430\u0432\u0430\u043c\u0438-\u0447\u043b\u0435\u043d\u0430\u043c\u0438, \u0437 \u0456\u043d\u0448\u043e\u044e \u0441\u0442\u043e\u0440\u043e\u043d\u0438.<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/984_011#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/984_011#Text<\/a><\/p>\n\n\n\n<p>Commission Implementing Regulation (EU) 2018\/626 of 5 March 2018 laying down detailed rules for implementing certain provisions of Regulation (EU) 2017\/1001 of the European Parliament and of the Council on the European Union trade mark, and repealing Implementing Regulation (EU)2017\/1431.<br><a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg_impl\/2018\/626\/oj\/eng\">https:\/\/eur-lex.europa.eu\/eli\/reg_impl\/2018\/626\/oj\/eng<\/a><\/p>\n\n\n\n<p>Trademarks guidelines by EUIPO. Position marks.<br><a href=\"https:\/\/guidelines.euipo.europa.eu\/1922895\/1789198\/trade-mark-guidelines\/11-position-marks\">https:\/\/guidelines.euipo.europa.eu\/1922895\/1789198\/trade-mark-guidelines\/11-position-marks<\/a><\/p>\n\n\n\n<p>\u041d\u0435\u043c\u0435\u0448 \u041f. \u0424. \u041e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043f\u0440\u0430\u0432\u043e\u0432\u043e\u0457 \u043e\u0445\u043e\u0440\u043e\u043d\u0438 \u0437\u0432\u0443\u043a\u043e\u0432\u0438\u0445 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0438\u0445 \u043c\u0430\u0440\u043e\u043a \u0443 \u043a\u0440\u0430\u0457\u043d\u0430\u0445 \u0404\u0421 \u0442\u0430 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u0421\u0443\u0434\u043e\u0432\u0430 \u0430\u043f\u0435\u043b\u044f\u0446\u0456\u044f. 2016. \u2116 1(42).&nbsp; \u0421. 92\u201398.<\/p>\n\n\n\n<p>\u0422\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 (\u0421\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u043e \u2116 246620).<br><a href=\"https:\/\/iprop-ua.com\/tm\/ist4wn28\/\">https:\/\/iprop-ua.com\/tm\/ist4wn28\/<\/a><\/p>\n\n\n\n<p>\u0422\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 (\u0421\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u043e \u2116&nbsp;242479).<br><a href=\"https:\/\/iprop-ua.com\/tm\/u4hliwlc\/\">https:\/\/iprop-ua.com\/tm\/u4hliwlc\/<\/a><\/p>\n\n\n\n<p>\u0422\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 (\u0421\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u043e \u2116&nbsp; 242479).<br><a href=\"https:\/\/iprop-ua.com\/tm\/dwltygg0\/\">https:\/\/iprop-ua.com\/tm\/dwltygg0\/<\/a><\/p>\n\n\n\n<p>\u0422\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 (\u0421\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u043e \u2116&nbsp;263791).<br><a href=\"https:\/\/iprop-ua.com\/?q=263791\">https:\/\/iprop-ua.com\/?q=263791<\/a><\/p>\n\n\n\n<p>\u0422\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 (\u0421\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u043e \u2116 264329).<br><a href=\"https:\/\/iprop-ua.com\/?q=264329\">https:\/\/iprop-ua.com\/?q=264329<\/a><\/p>\n\n\n\n<p>\u0422\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 (\u0421\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u043e \u2116 233106).<br><a href=\"https:\/\/iprop-ua.com\/?q=233106\">https:\/\/iprop-ua.com\/?q=233106<\/a><\/p>\n\n\n\n<p>\u0422\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 (\u0421\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u043e \u2116 244094).<br><a href=\"https:\/\/iprop-ua.com\/tm\/vzxuk2s5\/\">https:\/\/iprop-ua.com\/tm\/vzxuk2s5\/<\/a><\/p>\n\n\n\n<p>\u0422\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 (\u0421\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u043e \u2116 230401).<br><a href=\"https:\/\/iprop-ua.com\/tm\/nng69ie9\/\">https:\/\/iprop-ua.com\/tm\/nng69ie9\/<\/a><\/p>\n\n\n\n<p>\u0422\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0430 \u043c\u0430\u0440\u043a\u0430 (\u0421\u0432\u0456\u0434\u043e\u0446\u0442\u0432\u043e \u2116 198092).<br><a href=\"https:\/\/iprop-ua.com\/tm\/i9vuisi9\/\">https:\/\/iprop-ua.com\/tm\/i9vuisi9\/<\/a><\/p>\n\n\n\n<p>\u041f\u0440\u043e&nbsp; \u043e\u0445\u043e\u0440\u043e\u043d\u0443&nbsp; \u043f\u0440\u0430\u0432&nbsp; \u043d\u0430&nbsp; \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0456&nbsp; \u0437\u043d\u0430\u043a\u0438:&nbsp; \u0417\u0430\u043a\u043e\u043d&nbsp; \u0423\u043a\u0440\u0430\u0457\u043d\u0438&nbsp; \u0432\u0456\u0434 15 \u0433\u0440\u0443\u0434\u043d\u044f 1993 \u0440\u043e\u043a\u0443 \u2116 3688-XII.<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/3688-12#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/3688-12#Text<\/a><\/p>\n\n\n\n<p>Benatov D., Popova E., Benatov I. Legal protection of non-traditional trademarks in the EU: \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f, \u043e\u0445\u043e\u0440\u043e\u043d\u0430, \u0437\u0430\u0445\u0438\u0441\u0442 \u0456 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u043e\u0431&#8217;\u0454\u043a\u0442\u0456\u0432 \u043f\u0440\u0430\u0432\u0430 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456: \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 V\u0406 \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0457 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457 \u0437 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u044e \u0443\u0447\u0430\u0441\u0442\u044e, \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u043e\u0457 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u043c\u0443 \u0434\u043d\u044e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456. (\u043c. \u041a\u0438\u0457\u0432, 26 \u043a\u0432\u0456\u0442\u043d\u044f 2023 \u0440.). \u041a\u0438\u0457\u0432: \u041a\u041f\u0406 \u0456\u043c. \u0406\u0433\u043e\u0440\u044f \u0421\u0456\u043a\u043e\u0440\u0441\u044c\u043a\u043e\u0433\u043e, 2023. \u0421. 123-136.<\/p>\n\n\n\n<p>Case T-152\/07 Lange Uhren GmbH &#038; Harmonisierungsamt f\u00fcr den Binnenmarkt (Marken, Muster und Modelle) (HABM). DAS GERICHT ERSTER INSTANZ DER EUROP\u00c4ISCHEN GEMEINSCHAFTEN (Dritte Kammer)) of 14 September 2009.<br><a href=\"https:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&#038;docid=75680&#038;pageIndex=0&#038;doclang=DE&#038;mode=lst&#038;dir=&#038;occ=first&#038;part=1&#038;cid=643046\">https:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&#038;docid=75680&#038;pageIndex=0&#038;doclang=DE&#038;mode=lst&#038;dir=&#038;occ=first&#038;part=1&#038;cid=643046<\/a><\/p>\n\n\n\n<p>\u0421ase T-547\/08 Technology Swiss GmbH &#038; Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM). Judgment of the General Court (Second Chamber) of 15 June 2010.<br><a href=\"https:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&#038;docid=79459&#038;pageIndex=0&#038;doclang=en&#038;mode=lst&#038;dir=&#038;occ=first&#038;part=1&#038;cid=629690\">https:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&#038;docid=79459&#038;pageIndex=0&#038;doclang=en&#038;mode=lst&#038;dir=&#038;occ=first&#038;part=1&#038;cid=629690<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theory and practice of intellectual property\u2116 1 \/ 2025 ISSN (Print) 2308-0361ISSN (Online) 2519-2744 DOI: https:\/\/doi.org\/10.33731\/12025.324976 Submitted&nbsp; &nbsp;&nbsp; 2025-01-29Accepted &nbsp;&nbsp; &nbsp; 2025-02-10Published &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2025-03-18 The legal protection of non-traditional trademarks under the legislation of Ukraine Mykhailo ChemisovPhD student of the Educational and Scientific Institute of Law of Taras Shevchenko National University of KyivUkrainehttps:\/\/orcid.org\/0009-0008-0732-4151 AbstractThe article is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7707","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/7707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/comments?post=7707"}],"version-history":[{"count":8,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/7707\/revisions"}],"predecessor-version":[{"id":8205,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/7707\/revisions\/8205"}],"wp:attachment":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/media?parent=7707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}