{"id":7127,"date":"2025-12-02T19:37:01","date_gmt":"2025-12-02T17:37:01","guid":{"rendered":"https:\/\/inprojournal.org\/?page_id=7127"},"modified":"2026-02-04T11:01:04","modified_gmt":"2026-02-04T09:01:04","slug":"2025-3-8","status":"publish","type":"page","link":"https:\/\/inprojournal.org\/en\/2025-3-8\/","title":{"rendered":"2025-3-8"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" src=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-734x1024.jpg\" alt=\"\" class=\"wp-image-3609\" style=\"width:217px;height:302px\" srcset=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-734x1024.jpg 734w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-215x300.jpg 215w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-768x1071.jpg 768w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-1101x1536.jpg 1101w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-1468x2048.jpg 1468w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-scaled.jpg 1835w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Theory and practice of intellectual property<br>\u2116 3 \/ 2025<\/p>\n\n\n\n<p class=\"has-small-font-size\">ISSN (Print) 2308-0361<br>ISSN (Online) 2519-2744<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\" style=\"font-size:10px\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color has-custom-font-size wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/19f27egAOkXxGsbLF1thlZIiuo3IuiIaD\/view\" style=\"border-radius:10px;font-size:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"14\" height=\"14\" class=\"wp-image-362\" style=\"width: 14px;\" src=\"https:\/\/test.inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png\" alt=\"\" srcset=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png 512w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-300x300.png 300w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-150x150.png 150w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-450x450.png 450w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-106x106.png 106w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-80x80.png 80w\" sizes=\"auto, (max-width: 14px) 100vw, 14px\" \/> PDF (Ukrainian)<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">DOI: <a href=\"https:\/\/doi.org\/10.33731\/32025.339337\">https:\/\/doi.org\/10.33731\/32025.339337<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\">Submitted&nbsp; &nbsp;&nbsp; 2025-08-13<br>Accepted &nbsp;&nbsp; &nbsp; 2025-08-25<br>Published &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2025-09-15<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2025\/11\/CC-2.png\" alt=\"\" class=\"wp-image-6960\" style=\"width:131px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>Issues of legal regulation of the use of intellectual property rights objects in comparative advertising<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Olena Tverezenko<\/strong><br>PhD (Law), <br>Head of the Department of Industrial Property and Commercialization of Intellectual Property Objects at the Intellectual Property Research Institute of the National Academy of Legal Sciences of Ukraine, Patent Attorney<br>Ukraine<br><a href=\"https:\/\/orcid.org\/0000-0003-2382-4849\">https:\/\/orcid.org\/<\/a><a href=\"https:\/\/orcid.org\/0000-0001-8606-8679\" target=\"_blank\" rel=\"noreferrer noopener\">0000-0001-8606-8679<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Abstract<br><\/strong>The article examines the legal regulation of the use of intellectual property objects in comparative advertising within the Ukrainian legal framework, with a particular focus on harmonization with the European Union&#8217;s legislation. Advertising, as a tool to influence consumer behavior, frequently employs intellectual property objects (e.g., trademarks, trade names, industrial designs). In such cases, legal requirements in the areas of advertising, intellectual property, consumer protection, and competition law must be simultaneously met.<\/p>\n\n\n\n<p>The study highlights that the Ukrainian legislation still contains inconsistencies and terminological ambiguities. Notably, the current version of Article 11 of the Law of Ukraine &#8220;On Advertising&#8221; lacks terminological precision, particularly regarding the definitions of &#8220;features of competitors&#8221; and other descriptors of intellectual property use in advertising. Moreover, the article reveals duplication of legal norms in national legislation, such as Article 16 of the Law of Ukraine &#8220;On Protection of Rights to Trademarks for Goods and Services&#8221;, which has been amended by two different laws with similar content, leading to confusion in interpretation and enforcement.<\/p>\n\n\n\n<p>A special focus is given to the legal uncertainty surrounding the use of industrial designs and geographical indications in comparative advertising. The absence of explicit legislative provisions on the lawful use of such objects in advertising campaigns may result in an unjustified restriction of intellectual property rights or, conversely, provide legal loopholes for unfair competition.<\/p>\n\n\n\n<p>The article concludes that while the introduction of limitations on exclusive rights in favor of comparative advertising is consistent with EU practice, Ukraine\u2019s current legal regulation lacks the necessary clarity, coherence, and terminological unity. The article proposes amendments to the laws governing advertising and intellectual property, including harmonizing terminology, eliminating duplicated provisions, and ensuring that all types of intellectual property objects, including geographical indications and industrial designs, are covered by consistent legal frameworks for use in comparative advertising.<\/p>\n\n\n\n<p><strong>Keywords: <\/strong>intellectual property, restriction of rights, unfair competition, comparative advertising<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>\u041f\u0440\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0443: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 3 \u043b\u0438\u043f\u043d\u044f 1996 \u0440\u043e\u043a\u0443 \u2116 270\/96-\u0412\u0420. \u0412\u0412\u0420. 1996. \u2116 39. \u0421\u0442. 181.<\/p>\n\n\n\n<p>\u0423\u043a\u0440\u0430\u0457\u043d\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u0441\u0442\u0430\u0442\u0443\u0441 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430 \u043d\u0430 \u0447\u043b\u0435\u043d\u0441\u0442\u0432\u043e \u0432 \u0404\u0421.<br><a href=\"https:\/\/www.kmu.gov.ua\/news\/ukrayina-otrimala-status-kandidata-na-chlenstvo-v-yes\">https:\/\/www.kmu.gov.ua\/news\/ukrayina-otrimala-status-kandidata-na-chlenstvo-v-yes<\/a><\/p>\n\n\n\n<p>\u041f\u0440\u043e \u0432\u043d\u0435\u0441\u0435\u043d\u043d\u044f \u0437\u043c\u0456\u043d \u0434\u043e \u0434\u0435\u044f\u043a\u0438\u0445 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0447\u0438\u0445 \u0430\u043a\u0442\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0449\u043e\u0434\u043e \u0433\u0430\u0440\u043c\u043e\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0441\u0442\u0432\u0430 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0456\u0437 \u043f\u0440\u0430\u0432\u043e\u043c \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u0433\u043e \u0421\u043e\u044e\u0437\u0443: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 12 \u043b\u0438\u0441\u0442\u043e\u043f\u0430\u0434\u0430 2019 \u0440\u043e\u043a\u0443 \u2116 286-IX. \u0412\u0412\u0420. 2020. \u2116 2. \u0421\u0442. 10.<\/p>\n\n\n\n<p>\u041f\u0440\u043e \u0432\u043d\u0435\u0441\u0435\u043d\u043d\u044f \u0437\u043c\u0456\u043d \u0434\u043e \u0434\u0435\u044f\u043a\u0438\u0445 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0447\u0438\u0445 \u0430\u043a\u0442\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0449\u043e\u0434\u043e \u043f\u043e\u0441\u0438\u043b\u0435\u043d\u043d\u044f \u043e\u0445\u043e\u0440\u043e\u043d\u0438 \u0456 \u0437\u0430\u0445\u0438\u0441\u0442\u0443 \u043f\u0440\u0430\u0432 \u043d\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0456 \u043c\u0430\u0440\u043a\u0438 \u0456 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0456 \u0437\u0440\u0430\u0437\u043a\u0438 \u0442\u0430 \u0431\u043e\u0440\u043e\u0442\u044c\u0431\u0438 \u0437 \u043f\u0430\u0442\u0435\u043d\u0442\u043d\u0438\u043c\u0438 \u0437\u043b\u043e\u0432\u0436\u0438\u0432\u0430\u043d\u043d\u044f\u043c\u0438: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 21 \u043b\u0438\u043f\u043d\u044f 2020 \u0440\u043e\u043a\u0443&nbsp;\u2116 815-IX. \u0413\u043e\u043b\u043e\u0441 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 2020. \u2116 \u2116 145-146.<\/p>\n\n\n\n<p>\u0413\u0443\u0439\u0432\u0430\u043d \u041f. \u0414. \u041f\u0440\u0430\u0432\u043e\u0432\u0430 \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0456\u0441\u0442\u044c \u044f\u043a \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u0432\u0435\u0440\u0445\u043e\u0432\u0435\u043d\u0441\u0442\u0432\u0430 \u043f\u0440\u0430\u0432\u0430. \u0410\u043b\u044c\u043c\u0430\u043d\u0430\u0445 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u0430\u0432\u0430. 2017. \u2116 17. \u0421. 11\u201322.<\/p>\n\n\n\n<p>\u042f\u043a\u043e\u0432\u0435\u0446\u044c \u0406. \u042f\u043a\u0456\u0441\u0442\u044c \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0441\u0442\u0432\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0437\u0430\u0445\u0438\u0441\u0442\u0443 \u043f\u0440\u0430\u0432 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456: \u0431\u0430\u0437\u043e\u0432\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f. \u0422\u0435\u043e\u0440\u0456\u044f \u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456. 2023. \u2116 6. \u0421. 5\u201312.<br><a href=\"https:\/\/doi.org\/10.33731\/62023.293210\">https:\/\/doi.org\/10.33731\/62023.293210<\/a><\/p>\n\n\n\n<p>\u0428\u0442\u0435\u0444\u0430\u043d \u0410. \u042f\u043a\u0456\u0441\u0442\u044c \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0441\u0442\u0432\u0430 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0430\u0432\u0442\u043e\u0440\u0441\u044c\u043a\u043e\u0433\u043e \u0456 \u0441\u0443\u043c\u0456\u0436\u043d\u0438\u0445 \u043f\u0440\u0430\u0432 \u0437 \u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u043f\u0440\u0430\u0432\u043e\u0432\u043e\u0457 \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043e\u0441\u0442\u0456. \u0422\u0435\u043e\u0440\u0456\u044f \u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456. 2023. \u2116 6. \u0421. 13\u201322.<br><a href=\"https:\/\/doi.org\/10.33731\/62023.293212\">https:\/\/doi.org\/10.33731\/62023.293212<\/a><\/p>\n\n\n\n<p>\u041d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440 \u0434\u043e \u0417\u0430\u043a\u043e\u043d\u0443 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u00ab\u041f\u0440\u043e \u0437\u0430\u0445\u0438\u0441\u0442 \u0432\u0456\u0434 \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457\u00bb: \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0435 \u0432\u0438\u0434\u0430\u043d\u043d\u044f \/ \u0413. \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a, \u0422. \u0411\u043e\u043d\u0434\u0430\u0440\u0454\u0432, \u041d. \u0406\u0432\u0430\u043d\u0438\u0446\u044c\u043a\u0430 \u0442\u0430 \u0421. \u0428\u043a\u043b\u044f\u0440. \u041a\u0438\u0457\u0432: \u042e\u0440\u0438\u0434\u0438\u0447\u043d\u0430 \u0433\u0430\u0437\u0435\u0442\u0430, 2013. 176 \u0441.<\/p>\n\n\n\n<p>\u0427\u0435\u0440\u043d\u0435\u043d\u043a\u043e \u041e. \u041d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0440\u0430\u0432\u043e\u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d\u0430\u0445. \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043f\u0440\u0430\u0432\u043e\u0432\u043e\u0433\u043e \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u043d\u0438\u0446\u0442\u0432\u0430 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u041f\u0440\u0438\u0432\u0430\u0442\u043d\u0435 \u043f\u0440\u0430\u0432\u043e \u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u043d\u0438\u0446\u0442\u0432\u043e. 2017. \u2116 17. \u0421. 156-159.<\/p>\n\n\n\n<p>\u041a\u0440\u043e\u043d\u0434\u0430 \u041e. \u041f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0456 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456. \u0412\u0456\u0441\u043d\u0438\u043a \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430. \u042e\u0440\u0438\u0434\u0438\u0447\u043d\u0456 \u043d\u0430\u0443\u043a\u0438. 2020. \u2116 3 (114). \u0421. 25-28.<br><a href=\"https:\/\/doi.org\/10.17721\/1728-2195\/2020\/3.114-5\">https:\/\/doi.org\/10.17721\/1728-2195\/2020\/3.114-5<\/a><\/p>\n\n\n\n<p>\u0412\u0430\u043a\u0441\u043c\u0430\u043d \u0420. \u0420\u043e\u043b\u044c \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443. \u042e\u0440\u0438\u0434\u0438\u0447\u043d\u0438\u0439 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b. 2020. \u2116 3. \u0421. 137-139.<br><a href=\"https:\/\/doi.org\/10.32782\/2524-0374\/2020-3\/32\">https:\/\/doi.org\/10.32782\/2524-0374\/2020-3\/32<\/a><\/p>\n\n\n\n<p>\u041a\u043e\u043c\u0435\u043d\u0442\u0430\u0440 \u0434\u043e \u0417\u0430\u043a\u043e\u043d\u0443 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u00ab\u041f\u0440\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u00bb.<br><a href=\"https:\/\/www.rakurs-dnepr.com.ua\/rakurs\/docs\/doc_16.pdf\">https:\/\/www.rakurs-dnepr.com.ua\/rakurs\/docs\/doc_16.pdf<\/a><\/p>\n\n\n\n<p>\u0428\u0438\u0445\u043a\u0435\u0440\u0456\u043c\u043e\u0432\u0430 \u041d., \u0412\u0430\u043b\u0454\u0454\u0432\u0430 \u0414. \u041f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430: \u043a\u0440\u043e\u043a \u0432\u043f\u0435\u0440\u0435\u0434 \u0447\u0438 \u0434\u0432\u0430 \u043d\u0430\u0437\u0430\u0434? \u042e\u0440\u0438\u0434\u0438\u0447\u043d\u0430 \u0433\u0430\u0437\u0435\u0442\u0430 \u043e\u043d\u043b\u0430\u0439\u043d. 2020.<br><a href=\"https:\/\/yur-gazeta.com\/publications\/practice\/zahist-intelektualnoyi-vlasnosti-avtorske-pravo\/porivnyalna-reklama-krok-vpered-chi-dva-nazad.html\">https:\/\/yur-gazeta.com\/publications\/practice\/zahist-intelektualnoyi-vlasnosti-avtorske-pravo\/porivnyalna-reklama-krok-vpered-chi-dva-nazad.html<\/a><\/p>\n\n\n\n<p>\u041f\u0440\u043e \u0437\u0430\u0445\u0438\u0441\u0442 \u0432\u0456\u0434 \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0456\u0441\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 <strong>7 <\/strong>\u0447\u0435\u0440\u0432\u043d\u044f 1996 \u0440\u043e\u043a\u0443 \u2116 236\/96-\u0412\u0420. \u0412\u0412\u0420. 1996. \u2116 36. \u0421\u0442. 164.<\/p>\n\n\n\n<p>\u041f\u0440\u043e \u043e\u0445\u043e\u0440\u043e\u043d\u0443 \u043f\u0440\u0430\u0432 \u043d\u0430 \u0437\u043d\u0430\u043a\u0438 \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0456 \u043f\u043e\u0441\u043b\u0443\u0433: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 15 \u0433\u0440\u0443\u0434\u043d\u044f 1993 \u0440\u043e\u043a\u0443 \u2116 3689-XII. \u0412\u0412\u0420. 1994. \u2116 7. \u0421\u0442. 36.<\/p>\n\n\n\n<p>\u041f\u0440\u043e \u043f\u0440\u0430\u0432\u043e\u0432\u0443 \u043e\u0445\u043e\u0440\u043e\u043d\u0443 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0438\u0445 \u0437\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u044c: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 16 \u0447\u0435\u0440\u0432\u043d\u044f 1999 \u0440\u043e\u043a\u0443 \u2116 752-XIV. \u0412\u0412\u0420. 1999. \u2116 32. \u0421\u0442. 267.<\/p>\n\n\n\n<p>\u041f\u0440\u043e \u043e\u0445\u043e\u0440\u043e\u043d\u0443 \u043f\u0440\u0430\u0432 \u043d\u0430 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0456 \u0437\u0440\u0430\u0437\u043a\u0438: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 15 \u0433\u0440\u0443\u0434\u043d\u044f 1993 \u0440\u043e\u043a\u0443 \u2116 3688-XII. \u0412\u0412\u0420. 1994. \u2116 7. \u0421\u0442. 34.<\/p>\n\n\n\n<p>\u0426\u0438\u0432\u0456\u043b\u044c\u043d\u0438\u0439 \u043a\u043e\u0434\u0435\u043a\u0441 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 16 \u0441\u0456\u0447\u043d\u044f 2003 \u0440\u043e\u043a\u0443 \u2116 435-IV. \u0412\u0412\u0420. 2003. \u2116\u2116 40-44. \u0421\u0442. 356.<\/p>\n\n\n\n<p>\u0411\u043e\u0439\u043a\u043e \u0412. \u0420\u043e\u0437\u0431\u0443\u0434\u043e\u0432\u0430 \u0434\u0435\u0440\u0436\u0430\u0432\u0438 \u0456 \u043f\u0440\u0430\u0432\u0430: \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0442\u0435\u043e\u0440\u0456\u0457 \u0442\u0430 \u043a\u043e\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0456\u0439\u043d\u043e\u0457 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438. \u041f\u0440\u0430\u0432\u043e \u0456 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u043e. 2015. \u2116 5, \u0427. 3. \u0421. 3-9.<\/p>\n\n\n\n<p>\u041f\u0440\u043e \u043f\u0440\u0430\u0432\u043e\u0442\u0432\u043e\u0440\u0447\u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 24 \u0441\u0435\u0440\u043f\u043d\u044f 2023 \u0440\u043e\u043a\u0443 \u2116 3354-IX. \u0412\u0412\u0420. 2023. \u2116 93. \u0421\u0442. 364.<\/p>\n\n\n\n<p>\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432 \u0430\u043a\u0442\u0456\u0432 \u041a\u0430\u0431\u0456\u043d\u0435\u0442\u0443 \u041c\u0456\u043d\u0456\u0441\u0442\u0440\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438: \u043f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0430 \u041a\u0430\u0431\u0456\u043d\u0435\u0442\u0443 \u041c\u0456\u043d\u0456\u0441\u0442\u0440\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 6 \u0432\u0435\u0440\u0435\u0441\u043d\u044f 2005 \u0440\u043e\u043a\u0443 \u2116 870.<br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/870-2005-%D0%BF#Text\">https:\/\/zakon.rada.gov.ua\/laws\/show\/870-2005-%D0%BF#Text<\/a><\/p>\n\n\n\n<p>\u0421oncerning misleading and comparative advertising: Directive 2006\/114\/EC of the European Parliament and of the Council of 12 December 2006 (codified version).<br><a href=\"https:\/\/eur-lex.europa.eu\/eli\/dir\/2006\/114\/oj\/eng\">https:\/\/eur-lex.europa.eu\/eli\/dir\/2006\/114\/oj\/eng<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Theory and practice of intellectual property\u2116 3 \/ 2025 ISSN (Print) 2308-0361ISSN (Online) 2519-2744 DOI: https:\/\/doi.org\/10.33731\/32025.339337 Submitted&nbsp; &nbsp;&nbsp; 2025-08-13Accepted &nbsp;&nbsp; &nbsp; 2025-08-25Published &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2025-09-15 Issues of legal regulation of the use of intellectual property rights objects in comparative advertising Olena TverezenkoPhD (Law), Head of the Department of Industrial Property and Commercialization of Intellectual Property Objects at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7127","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/7127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/comments?post=7127"}],"version-history":[{"count":12,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/7127\/revisions"}],"predecessor-version":[{"id":8196,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/7127\/revisions\/8196"}],"wp:attachment":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/media?parent=7127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}