{"id":10685,"date":"2026-02-10T22:51:08","date_gmt":"2026-02-10T20:51:08","guid":{"rendered":"https:\/\/inprojournal.org\/?page_id=10685"},"modified":"2026-02-10T22:51:08","modified_gmt":"2026-02-10T20:51:08","slug":"2019-2-5","status":"publish","type":"page","link":"https:\/\/inprojournal.org\/en\/2019-2-5\/","title":{"rendered":"2019-2-5"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1024\" src=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-734x1024.jpg\" alt=\"\" class=\"wp-image-3609\" style=\"width:217px;height:302px\" srcset=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-734x1024.jpg 734w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-215x300.jpg 215w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-768x1071.jpg 768w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-1101x1536.jpg 1101w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-1468x2048.jpg 1468w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/03\/018-cover-scaled.jpg 1835w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Theory and practice of intellectual property<br>\u2116 2 \/ 2019<\/p>\n\n\n\n<p class=\"has-small-font-size\">ISSN (Print) 2308-0361<br>ISSN (Online) 2519-2744<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\" style=\"font-size:10px\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color has-custom-font-size wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1UF3iSbegBoqLecxoChFtKtJEHVecdJcH\/view\" style=\"border-radius:10px;font-size:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"14\" height=\"14\" class=\"wp-image-362\" style=\"width: 14px;\" src=\"https:\/\/test.inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png\" alt=\"\" srcset=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153.png 512w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-300x300.png 300w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-150x150.png 150w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-450x450.png 450w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-106x106.png 106w, https:\/\/inprojournal.org\/wp-content\/uploads\/2023\/01\/free-icon-pdf-201153-80x80.png 80w\" sizes=\"auto, (max-width: 14px) 100vw, 14px\" \/> PDF (Ukrainian)<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">DOI: <a href=\"https:\/\/doi.org\/10.33731\/22019.167298\">https:\/\/doi.org\/10.33731\/22019.167298<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\">Published \u00a0\u00a0\u00a0\u00a0\u00a02019-05-16<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/inprojournal.org\/wp-content\/uploads\/2025\/11\/CC-2.png\" alt=\"\" class=\"wp-image-6960\" style=\"width:131px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>Franchising: foreign experience<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Evheniia Nedohibchenko<\/strong><br>Ukraine<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Abstract<br><\/strong>The article investigates the concept of franchising and its elements according to the national legislation of Great Britain, the USA and France as example. Determines the structure of the franchising agreement and its place among other similar agreements. Investigates the specific features of its protection and protection of intellectual property objects rights, as a component of a franchise contract. The author gives impressive statistical data indicating the effective work of franchisors and their positive impact on the economy of the states. The article proves the need to protect intellectual property rights: trade mark, know-how, trade secrets, which take place in a franchise contract. In the conclusions, the author notes that the franchising agreement consists of a package of contracts: a preliminary agreement on disclosure of information and a franchise agreement, which significantly distinguishes it from the contract of commercial concession, which exists in the legislation of Ukraine, know-how, trade secrets, which take place in a franchise contract. In the conclusions, the author notes that the franchising agreement consists of a package of contracts: a preliminary agreement on disclosure of information and a franchise agreement, which significantly distinguishes it from the contract of commercial concession, which exists in the legislation of Ukraine.<\/p>\n\n\n\n<p><strong>Keywords: <\/strong>franchising, small business, franchising agreement<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>\u0426\u0438\u0432\u0456\u043b\u044c\u043d\u0438\u0439 \u043a\u043e\u0434\u0435\u043a\u0441 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \/\/ \u0412\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 2003. \u0421. 356. <br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/435-15\/print\">https:\/\/zakon.rada.gov.ua\/laws\/show\/435-15\/print<\/a><\/p>\n\n\n\n<p>\u0413\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0438\u0439 \u043a\u043e\u0434\u0435\u043a\u0441 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \/\/ \u0412\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 2003. \u0421. 144. <br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/436-15\/print\">https:\/\/zakon.rada.gov.ua\/laws\/show\/436-15\/print<\/a><\/p>\n\n\n\n<p>\u0425\u043e\u0434\u0430\u043a\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u0404. \u0406. \u0406\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0430 \u0432\u043b\u0430\u0441\u043d\u0456\u0441\u0442\u044c: \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u043e-\u043f\u0440\u0430\u0432\u043e\u0432\u0456 \u0430\u0441\u043f\u0435\u043a\u0442\u0438 [\u0442\u0435\u043a\u0441\u0442] \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \/ \u0404. \u0406. \u0425\u043e\u0434\u0430\u043a\u0456\u0432\u0441\u044c\u043a\u0438\u0439, \u0412. \u041f. \u042f\u043a\u043e\u0431\u0447\u0443\u043a, \u0406. \u041b. \u041b\u0438\u0442\u0432\u0438\u043d\u0447\u0443\u043a. \u041a.: \u0426\u0435\u043d\u0442\u0440 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u0457 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438, 2014. 275 \u0441.<\/p>\n\n\n\n<p>\u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u00ab\u041f\u0440\u043e \u043e\u0445\u043e\u0440\u043e\u043d\u0443 \u043f\u0440\u0430\u0432 \u043d\u0430 \u0437\u043d\u0430\u043a\u0438 \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u00bb \/\/ \u0412\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 1994. \u0421\u0442. 36 <br><a href=\"https:\/\/zakon.rada.gov.ua\/laws\/show\/3689-12\/print\">https:\/\/zakon.rada.gov.ua\/laws\/show\/3689-12\/print<\/a><\/p>\n\n\n\n<p>\u0404\u0434\u0438\u043d\u0438\u0439 \u0440\u0435\u0454\u0441\u0442\u0440 \u0441\u0443\u0434\u043e\u0432\u0438\u0445 \u0440\u0456\u0448\u0435\u043d\u044c \u0423\u043a\u0440\u0430\u0457\u043d\u0438. <br><a href=\"http:\/\/www.reyestr.court.gov.ua\/\">http:\/\/www.reyestr.court.gov.ua\/<\/a><\/p>\n\n\n\n<p>British Franchise Retweeted. <br><a href=\"http:\/\/www.thebfa.org\/\">http:\/\/www.thebfa.org\/<\/a><\/p>\n\n\n\n<p>Wormald C. Domestic and international franchising, master franchising, and regulation of franchise agreements in the UK (England and Wales): overview. <br><a href=\"http:\/\/uk.practicallaw.thomsonreuters.com\/0-632-9722?transitionType=Default&#038;contextData=(sc.Default)&#038;firstPage=true&#038;comp=pluk&#038;bhcp=1\">http:\/\/uk.practicallaw.thomsonreuters.com\/0-632-9722?transitionType=Default&#038;contextData=(sc.Default)&#038;firstPage=true&#038;comp=pluk&#038;bhcp=1<\/a><\/p>\n\n\n\n<p>15 U.S. Code \u00a7 2801. Definitions \/\/ Legal Information Institute. <br><a href=\"https:\/\/www.law.cornell.edu\/uscode\/text\/15\/2801\">https:\/\/www.law.cornell.edu\/uscode\/text\/15\/2801<\/a><\/p>\n\n\n\n<p>Nielsen Media Research. <br><a href=\"https:\/\/www.rimage.com\/emea\/fr\/learn\/case-studies\/nielsen-media-research\/\">https:\/\/www.rimage.com\/emea\/fr\/learn\/case-studies\/nielsen-media-research\/<\/a><\/p>\n\n\n\n<p>16 CFR Part 436 &#8211; Disclosure requirements and prohibitions concerning franchising \/\/ Legal Information Institute. <br><a href=\"https:\/\/www.law.cornell.edu\/cfr\/text\/16\/part-436\">https:\/\/www.law.cornell.edu\/cfr\/text\/16\/part-436<\/a><\/p>\n\n\n\n<p>The European Code of Ethics for Franchising &#038; its national Extensions &#038; Interpretations\/\/ The European Franchise Federation. <br><a href=\"http:\/\/www.eff-franchise.com\/Data\/Code%20of%20Ethics.pdf\">http:\/\/www.eff-franchise.com\/Data\/Code%20of%20Ethics.pdf<\/a><\/p>\n\n\n\n<p>Colman P. Domestic and international franchising, master franchising, and regulation of franchise agreements in Australia: overview \/ Philip Colman \/\/ Thomson Reuters. \u2013 2018. <br><a href=\"https:\/\/uk.practicallaw.thomsonreuters.com\/3-631-4286?transitionType=Default&#038;contextData=(sc.Default)&#038;firstPage=true&#038;comp=pluk&#038;bhcp=1\">https:\/\/uk.practicallaw.thomsonreuters.com\/3-631-4286?transitionType=Default&#038;contextData=(sc.Default)&#038;firstPage=true&#038;comp=pluk&#038;bhcp=1<\/a><\/p>\n\n\n\n<p>Law No. 89-1008 of 31 December 1989 on the development of commercial and craft enterprises and the improvement of their economic, legal and social environment. <br><a href=\"http:\/\/www.ilo.org\/dyn\/natlex\/natlex4.detail?p_lang=en&#038;p_isn=20372&#038;p_count=96150&#038;p_classification=01.06&#038;p_classcount=2839\">http:\/\/www.ilo.org\/dyn\/natlex\/natlex4.detail?p_lang=en&#038;p_isn=20372&#038;p_count=96150&#038;p_classification=01.06&#038;p_classcount=2839<\/a><\/p>\n\n\n\n<p>Commercial Code (consolidated version of April 15, 2010).<br><a href=\"https:\/\/wipolex.wipo.int\/en\/legislation\/details\/6044\">https:\/\/wipolex.wipo.int\/en\/legislation\/details\/6044<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Theory and practice of intellectual property\u2116 2 \/ 2019 ISSN (Print) 2308-0361ISSN (Online) 2519-2744 DOI: https:\/\/doi.org\/10.33731\/22019.167298 Published \u00a0\u00a0\u00a0\u00a0\u00a02019-05-16 Franchising: foreign experience Evheniia NedohibchenkoUkraine AbstractThe article investigates the concept of franchising and its elements according to the national legislation of Great Britain, the USA and France as example. Determines the structure of the franchising agreement and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10685","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/10685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/comments?post=10685"}],"version-history":[{"count":2,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/10685\/revisions"}],"predecessor-version":[{"id":10687,"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/pages\/10685\/revisions\/10687"}],"wp:attachment":[{"href":"https:\/\/inprojournal.org\/en\/wp-json\/wp\/v2\/media?parent=10685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}